Cookie Policy
Last updated: 19 October 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site. This policy complies with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
2. How We Use Cookies
Under PECR, we categorize cookies and obtain consent where required:
- Strictly Necessary Cookies: Essential for the website to function (no consent required under PECR)
- Analytics Cookies: Help us understand visitor behavior - we use privacy-friendly analytics that minimize personal data collection
- Performance Cookies: Monitor website performance and speed to improve user experience
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function and are exempt from consent requirements under PECR.
- Session management
- Security and authentication
- Load balancing
Analytics Cookies
These cookies help us understand how visitors use our website. We use privacy-friendly analytics that minimize personal data collection and are configured to respect user privacy.
- Vercel Web Analytics: Anonymous page view counts
- Google Analytics: How visitors find and use the site. Sets cookies that last up to 2 years.
- PostHog (EU Cloud): Which pages are visited and whether the quiz, sign-up and contact forms are completed. PostHog stores this data in the EU. We do not record your screen or sessions, and we never send PostHog your name, email, messages or quiz answers.
Performance Cookies
These cookies help us monitor and improve website performance.
- Vercel Speed Insights: Real-user performance monitoring
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages:
- Vercel: Hosting and analytics platform
- PostHog: Website analytics, hosted in the EU (only if you accept analytics cookies)
- Google Analytics: Web analytics service (only if you accept analytics cookies)
5. Managing Cookies
You have the right to control cookies. You can manage them in various ways:
- Browser Settings: Most browsers allow you to refuse or delete cookies through their settings. Visit aboutcookies.org for guidance
- Change your mind: Use the Cookie Preferences link at the bottom of any page to accept or decline analytics cookies at any time
- ICO Guidance: For more information about cookies and your rights, visit the ICO website
Please note that disabling strictly necessary cookies may affect the functionality of our website.
6. Cookie Retention
Most cookies we use are session cookies (deleted when you close your browser) or expire within 12-24 months. Analytics cookies may persist for up to 2 years.
7. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
8. Contact Us
If you have questions about our use of cookies, please contact us at:
9. More Information
For more information about how we handle your personal data, please see our Privacy Policy.